“Morocco is full of surprises,” I like to say. In every corner of my beautiful country, I know the right roads to take, the best hotels, stores, workshops, museums, market stalls, restaurants and viewing points to stop at, and the stories behind the local traditions whether geological, historical, linguistic or religious. Also, my native Berber language in some areas is the only way to communicate with locals. My guests can ask me anything about the scenery, culture and peoples.

Licensed Tour Leader

Abercrombie & Kent, 2013-present
Friendly Planet Travel, 2007-present
Top Vacances, 2006-present
Gate 1 Travel, 2007-2008
Jules Verne Travel, 1998-2003


Université Ibnou Zohr-Agadir, 1994, B.A. in English language


English, French, Arabic, Berber, some German.


Hassan, I want to thank you one more time for being such a wonderful and generous guide and escort to my group while we were in Morocco. Your knowledge, expertise and logistical perfection were flawless, but it was your willingness to share yourself, and your country, with us on a personal level that will have the most lasting impact in our lives. As fantastic as all of the sights, sounds and textures of Morocco were to myself and all of my clients, there is no question in my mind that it will be the people of Morocco that my clients will remember most fondly. Thank you sincerely for putting us in a position to meet the people to whom you introduced us, and the experiences in your country that you allowed us to share with you. I trust that our paths will cross again.
I will look forward to that day.
Douglas Whittle,
university educational travel organizer, Wisconsin

Hassan is quite a remarkable man—mature, thoughtful, knowledgable, infinitely patient, adaptable to the variations among his various “guidees.” He really made the trip a wonderful experience.
Fred Pine,
psychotherapist and psychology professor, New York

Hassan led a group of Australian ladies in May 2013.
A true gentleman whose knowledge of his country, its history and treasures knows no bounds. If you are looking for the right person to show you around Morocco look no further. If you are not looking to travel to Morocco ask yourself “why not?”! And then immediately book a trip with Hassan as your Tour Guide, you will not be disappointed.
Maureen, Melbourne, Australia

Hassan is an elegant man with a fabulous grasp of Moroccan culture, history and geography (not to mention a wonderful sense of humor). When my wife and I experienced an unfortunate incident in Marrakesh, Hassan came to our aide and stayed with us during his own free time to overcome barriers of language and protocol. I recommend him highly to any would be visitor to Morocco.
David Kaufman
real estate lender/broker, Colorado

Wonderfully serious about his love for his home of Morocco.
Scott Schuman
New York fashion blogger/photographer, The Sartorialist

Hassan is the best Tour guide in my soul land Morocco! Great friend, highly recommended. Speaks perfect English, some Spanish, Berber and a bit of other languages, he will make everything pleasant and safe.
He knows all about the land, the people and the history.
Dariela Pino
real estate broker associate at Azul Realty, Florida

Hassan led a week-long tour group in Morocco, of which I was a member. Hassan favorably impressed every member of the group with his warm and humorous personality, and his deep knowledge of Morocco.
It would be my pleasure to hire him again if I return to Morocco.
David Vaughn
white collar, criminal, and NCAA defense attorney

Wonderful tour guide. Knowledgeable, patient and humorous. Can handle large and small groups. Tailors tours to suit interests.
Bradley Kulman
attorney, Stroock & Stroock & Lavan LLP

Travel+Leisure Review

I began in Idfath’s coastal-resort hometown, also called Agadir. From there, the drive inland to Aguelluy takes about 2½ hours—often on newly paved highways—and there are granaries scattered across the hills for hundreds of miles around. Imagine a road trip across a sunbaked landscape, with no souvenir stands and hardly any signs or tourists. Wherever we stopped, even just to ask directions, the locals invited us to share mint tea with them. The Moroccan government is a stable American ally, and the people are endlessly hospitable. Though most old customs remain, a little modernity has crept into these parts. Nomads install solar panels outside their tents. Teenage girls, in billowing robes called haiks, ride donkeys while chatting on cell phones.

Standing within the fortress at Aguelluy, Idfath translated as caretakers explained the repairs under way and the traditional uses of the compartments. Locals still lock hewn-plank doors with wooden keys the size of spatulas to safeguard grain, honey, oils, and jewelry. Long ago, sentinels would have kept a lookout, which allowed nomadic families to roam for weeks on end. After harvesting the land, they would have lugged their stockpiles back to the cool, dark agadir. I imagined them feeling safe and secure as they left the stronghold, heading back into the Moroccan sun.

Read the full review | Website PDF (352 kB) | Magazine PDF (4 MB)

My Story

If you were born in Agadir, Morocco, you would not want to live anywhere else.” So the saying goes in my hometown. This city, with a beautiful sandy beach and clear sunny days most of the year, shaped my career as a tour leader.

I was born in Agadir on Christmas Day, 1968. I grew up and still live about 10 minutes from the beach. Since my early childhood, I always dreamt of acquiring languages so I could communicate with anyone who visits. In addition to the Berber language spoken in my family, I learned Arabic and French in school, and then I added English and German partly just by talking to tourists. I became a kind of afterschool “beach boy,” telling people what to see and do in Agadir and learning about them.

At the local Ibnou Zohr university, I focused on English and Applied Linguistics. My childhood dream has come true: I consider myself lucky to be able to convert my passion for languages into the profession of Guiding.

Even after more than 18 years on this job, I have never lost my enthusiasm for sharing Morocco—its traditions, history, crafts, landscape, monuments, peoples—with visitors. I always strive to live up to my guests’ expectations.

I pride myself on what my clients have said about me afterwards. New York fashion blogger/photographer, Scott Schuman, of The Sartorialist, called me “wonderfully serious about his love for Morocco.” The New York journalist Eve M. Kahn wrote to me, “You were literally a miracle worker, leading our group of 11 people without a glitch through hundreds of miles, from seacoast to medieval market stalls to deepest desert, without any of our intellectual or silly questions unanswered and any sightseeing and shopping hopes unfulfilled.

When I am not on the move, I like to be a houseman. I enjoy looking after my children: Salma, Zineb, and Habib. When I have some time for myself, I enjoy reading nonfiction about history, anthropology, etc.

I love bringing people to every part of my country, and helping them understand this magical place where I started out as a multilingual “beach boy.”

Hassan Idfath


Marrakesh Sightseeing, 09:30 – 13:00
An introduction to the city’s most important historical attractions: the 12th-century Koutoubia minaret, the 19th-century Bahia palace and a masterpiece of Hispano-Moresque architecture, the Saadian tombs.
Price: $60

Atlas Mountains, 09:30 – 16:00
About an hour’s drive from Marrakesh, you can find some of the most spectacular scenery in Morocco. This daylong visit, including a lunch with locals, will give insights into the lives of Berber farmers.
Price: $270

Marrakesh Jewish Cultural Heritage, 10:00 – 13:00
Marrakesh had one of Morocco’s largest and oldest Jewish quarters (mellah). This tour will cover the well-preserved Salat Al Azama synagogue, the old Jewish cemetery and a market where there will be opportunities to talk to Jews working there.
Price: $60

Typical & Custom Itineraries

A tour of Morocco can cover the great Imperial cities in depth: the vast fortified palace with granaries and stables at Meknes, the Roman hilltop metropolis of Volubilis, the courtyard-garden mazes of Marrakesh, the preserved medieval medina of market stalls and ateliers at Fes. I can also set up grand tours of Morocco, combining the Imperial cities with ventures into deserts cut through with palm groves and studded with half-ruined kasbahs.

I can turn any specialty interest into a more focused tour, whether shopping for spices, fossils, rugs and leather clothing, exploring archaeological sites, visiting Morocco’s preserved Jewish heritage (unique in the Arab world) of synagogues, shrines and cemeteries, observing exotic birds like our famous bald ibises or pursuing sports including surfing.